Last Updated: August 11th, 2025

Your privacy is a top priority for us at The 2nd Story. This policy explains what information we collect, how we use it, and the steps we take to protect it.

1. Information We Collect

When you use our website, we collect information to provide you with the best possible service. This information may include:

• Personal Information: When you make a purchase or create an account, we collect personal details such as your name, email address, phone number, and shipping address.

• Payment Information: When you make a purchase, we collect your credit card information. This data is securely processed by our third-party payment processor and is not stored on our servers.

• Marketing Information: If you opt-in to our marketing communications, we will collect your email address to send you updates, promotions, and information about new collections.

• Usage Data: We may collect non-personal information about your visit to our site, such as your IP address, browser type, and the pages you visit. This helps us understand how our site is used and improve your experience.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Fulfill Orders: We use your name, shipping address, and payment information to process and ship your curated outfits and other items.

• To Communicate With You: We use your email address to send you order confirmations, shipping updates, and to respond to your inquiries.

• For Marketing and Promotions: With your explicit consent, we will use your email address to send you newsletters, information on upcoming collections, and special offers. We may also send you physical discount codes or thank you letters to the address you provided. You may opt-out of marketing emails at any time by following the unsubscribe link in our emails.

• To Improve Our Services: We use usage data to analyze website traffic and user behavior, helping us enhance our website, products, and overall customer experience.

• To Protect Our Business: We may use your information to prevent fraud and unauthorized transactions.

3. How We Share Your Information

We will never sell your personal information to third parties. We only share your information with trusted partners who are essential to running our business:

• Payment Processors: Your credit card information is shared with our secure payment processor (e.g., Stripe, PayPal) to complete your transaction.

• Shipping Carriers: We provide your name and shipping address to our shipping partners (e.g., USPS, FedEx, UPS) to ensure your order is delivered.

• Other Service Providers: We may use other third-party services for website analytics or email marketing. These providers are required to protect your information and only use it for the purpose for which it was shared.

4. Data Security

We take the security of your personal information very seriously. We use commercially reasonable security measures to protect against unauthorized access, alteration, disclosure, or destruction of your data. While we strive to protect your personal information, no method of transmission over the Internet is 100% secure.

5. Your Rights

You have the right to:

• Access and Update Your Information: You may contact us to access or update any personal information we have on file for you.

• Opt-Out: You can unsubscribe from our marketing emails at any time.

• Request Deletion: You may contact us to request the deletion of your personal information, subject to certain legal obligations.

6. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new policy on this page.

7. Contact Us

If you have any questions about this privacy policy, please contact us at:

• Email: outfit@the2ndstoryco.com